Meyya Matrix expands on and breathes life into the visual symbol of Meyyafushi. A premium all inclusive luxury resort situated in picturesque Lhaviyani Atoll that maintains an empathetic approach towards the community and the natural environment.

Meyya Matrix catalogues and celebrates the natural abundance of Meyyafushi evoking a sense of playfulness, imagination, curiosity and wonder. The elements that make up the Meyya Matrix expand on the core concepts of the logo, creating a versatile visual language that can be applied across a range of contexts.

These elements draw from both cultural and natural references, maintaining consistency with the underlying concept which symbolises the uniqueness of the Maldives by merging two distinct elements: its culture, represented by the “Thaana script,” and its environment represented by the brain coral.

Whether used on signage, digital platforms, or merchandise, these pictograms ensure that the brand remains flexible while staying true to its foundational principles while creating a unique visual language as an expansion of the Meyyafushi brand identity.

Client: BeKind / Meyyafushi
A collaboration with Topy Saeed
Year: 2024