logo + identity design
The Oevaru conference is a mental health conference hosted by the National Centre for Mental Health (NCMH) of IGMH (Indira Gandhi Memorial Hospital), Maldives. This innovative research conference to be held in October 2023 will be the first of its kind in Maldives.
The proposed visual concept is dendritic patterns forming “oevaru” in Thaana. Derived from over 100 hand painted lettering monotypes that yielded the dendritic patterns. Letterforms were selected and digitised based on the aesthetic consistency of the dendritic patterns, boldness and connectivity between the letters.
A flexible design system has been developed to create a style that would remain relevant for the next few years. This style has unlimited possibilities for scaling. It would work perfectly in all environments and can be used for both screen, print and motion.
National Centre for Mental Health (NCMH) of IGMH (Indira Gandhi Memorial Hospital), Maldives.