Is there not a surprising parallel between this notion of memes and the Marxist-Hegelian notion of alienation? In the same way memes, misperceived by us, subjects, as means of our communication, effectively run the show (they use us to reproduce and multiply themselves), productive forces, which appear to us as means to satisfy our needs and desires, effectively run the show. The true aim of the process, its end-in-itself, is the development of the productive forces, and the satisfaction of our needs and desires ( i.e., that appears to us as the goal) is effectively just the means for the development of the productive forces.
Slavoj Zizek (via ratak-monodosico)