I think the Swedish people have always had a great sense for design. It’s the same thing in Iceland. If you’re from a small country and you feel like you’re on the outside, people get really self-conscious. It’s a way to fit in. If you’re geographically on the outside, you study the rest of the world because you feel isolated and you want to communicate. So it’s kind of sweet. I think people in Sweden are very aware of what they look like. It’s something that develops when you are insecure in your culture. Stockholm is a really small city but it’s still a capital, so you get this really weird mix between outside culture and a big city kind of mentality.
Robyn, on Swedish fashion (read the full interview at Refinery29)