{"id":7498,"date":"2024-11-15T14:59:00","date_gmt":"2024-11-15T09:59:00","guid":{"rendered":"https:\/\/monochromist.com\/notes\/?post_type=jetpack-portfolio&#038;p=7498"},"modified":"2026-03-02T06:23:50","modified_gmt":"2026-03-02T01:23:50","slug":"meyyafushi-meyya-matrix","status":"publish","type":"jetpack-portfolio","link":"https:\/\/monochromist.com\/notes\/portfolio\/meyyafushi-meyya-matrix\/","title":{"rendered":"Meyyafushi &#8211; Meyya Matrix"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"7501\" data-permalink=\"https:\/\/monochromist.com\/notes\/meyya-matrix\/\" data-orig-file=\"https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyya-matrix.jpg?fit=960%2C540&amp;ssl=1\" data-orig-size=\"960,540\" data-comments-opened=\"1\" 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https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi03.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-attachment-id=\"7507\" data-permalink=\"https:\/\/monochromist.com\/notes\/meyyafushi04\/\" data-orig-file=\"https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?fit=1280%2C1920&amp;ssl=1\" data-orig-size=\"1280,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;@silverblinks.com&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"meyyafushi\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?fit=683%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-7507\" srcset=\"https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?resize=666%2C999&amp;ssl=1 666w, https:\/\/i0.wp.com\/monochromist.com\/notes\/wp-content\/uploads\/2026\/03\/meyyafushi04.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Meyya Matrix expands on and breathes life into the visual symbol of Meyyafushi. A premium all inclusive luxury resort situated in picturesque Lhaviyani Atoll that maintains an empathetic approach towards the community and the natural environment.<\/p>\n\n\n\n<p>Meyya Matrix catalogues and celebrates the natural abundance of Meyyafushi evoking a sense of playfulness, imagination, curiosity and wonder. The elements that make up the Meyya Matrix expand on the core concepts of the logo, creating a versatile visual language that can be applied across a range of contexts. <\/p>\n\n\n\n<p>These elements draw from both cultural and natural references, maintaining consistency with the underlying concept which symbolises the uniqueness of the Maldives by merging two distinct elements: its culture, represented by the &#8220;Thaana script,&#8221; and its environment represented by the brain coral. <\/p>\n\n\n\n<p>Whether used on signage, digital platforms, or merchandise, these pictograms ensure that the brand remains flexible while staying true to its foundational principles while creating a unique visual language as an expansion of the Meyyafushi brand identity.<\/p>\n\n\n\n<p>Client: <a href=\"https:\/\/www.thebekind.com\/\">BeKind<\/a> \/ <a href=\"https:\/\/www.meyyafushi.com\/\">Meyyafushi<\/a><br>A collaboration with <a href=\"https:\/\/topysaeed.com\/\">Topy Saeed<\/a><br>Year: 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding on and breathing life into the visual symbol of Meyyafushi.<\/p>\n","protected":false},"author":1,"featured_media":7510,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[371,370],"jetpack-portfolio-tag":[],"class_list":["post-7498","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-illustration","jetpack-portfolio-type-logo-identity"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7412,"url":"https:\/\/monochromist.com\/notes\/portfolio\/m-space\/","url_meta":{"origin":7498,"position":0},"title":"M 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