Page 1: Great Expectations (2012)

Page 1: Great Expectations is an unusual typographic experiment designed to explore the relationship between graphic design, typography and the reading of a page.

Crafted to engage the culturally curious, Page 1: Great Expectations collects the responses of 70 international graphic designers when posed with the same brief – to design and lay out the first page of Great Expectations by Charles Dickens, a text chosen in part because it directly references lettering as Pip searches for clues about his family from the letterforms inscribed on their tombstone. The brief encouraged the 70 contributors to explore, challenge or celebrate the conventions of book typography. Each layout is accompanied by a short rationale explaining the designer’s decision-making process.

Page 1 is not just a book for graphic designers, it reveals the power typography has to influence and affect the way we all interpret a text. Many readers will be surprised by the attention to detail and level of engagement with the narrative on display, and aficionados of Dickens will be charmed by the idiosyncratic approaches to this much-loved text.

Contributors include:A Practice for Everyday Life,Phil Baines,Cartlidge Levene,Tony Chambers / Wallpaper*,William Drenttel and Jessica Helfand / Winterhouse,Experimental Jetset,Fraser Muggeridge studio,KarlssonWilker,Spin, Studio Frith,Robin Kinross,Ellen Lupton,Luke Hayman / Pentagram,Morag Myerscough,Erik Spiekermann,Sam Winston,Oded Ezerand Professor Robert Patten, Scholar in Residence at the Charles Dickens Museum, London, and Lynette S Autrey Professor in Humanities at Rice University, Texas.

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